The Handbook provides a comprehensive overview of CoolturArt®’s mission, values and professional practices. It sets out the principles and guidelines that shape the work of our community, and offers guidance to artists, partners and interested parties.

Brand Identity
Discover the CoolturArt® brand’s identity, history and visual identity. This chapter outlines the core values and communication principles that ensure a consistent brand image and a recognisable presence.

Mission and Vision
Discover the goals that guide CoolturArt®’s work and the future we wish to build for contemporary art. This chapter summarises our long-term aspirations and our international outlook.

System of values
CoolturArt® is founded on professionalism, authenticity, openness and collaboration. This section outlines the values that underpin all our projects and relationships.

Brand Architecture
Find out about the CoolturArt® ecosystem and its interlinked components. This chapter provides an overview of the platform’s various services, programmes and professional initiatives.

Exhibition Protocol
A clear guide to the process of organising exhibitions, from the selection of curators to the realisation of the exhibition. It sets out the professional guidelines and expectations for participants.

Membership philosophy
Membership is more than just access to services: it means being part of a professional community. This chapter outlines the purpose and benefits of membership, as well as the guiding principles on which our community operates.

Curator’s Desk
The Curator’s Desk is a hub for professional support and curatorial expertise. Here, you can gain an insight into curatorial working methods, as well as the consultation and mentoring opportunities available to support artists.

Journal
The Journal is CoolturArt®’s professional and cultural publication, which contributes to the dialogue on contemporary art through articles, interviews, analyses and art news.

International projects
CoolturArt® is committed to building international cultural ties. This section outlines our collaborations, exhibitions and cross-border professional initiatives.

Quality Guidelines
Ensuring high professional standards is our shared responsibility. This chapter summarises the ethical, professional and quality principles that form the basis of CoolturArt®’s operations.